AER CELL™ competes in the battery cell industry on transparency — straightforward, honest messaging in a market where competitors typically gate technical data behind logins and sales inquiries. My work built the visual system that made that transparency legible: x-ray imagery as a recurring motif, a bold color palette, and dual lighting environments that separate nontechnical from technical information.

Boxbot is a San Francisco startup applying robotics and autonomous technology to last-mile delivery logistics. I led exterior design for the company's autonomous delivery vehicles, taken to production, and shepherding the visual identity carried across the vehicle fleet and distribution infrastructure.